Your agentic commerce partner.

More and more travelers are searching through AI platforms. Listo makes sure they can find you and can book you through those channels.

How it worksFree audit
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The way people search and book is changing.

Travelers don't just search anymore. They ask AI. Instead of comparing dozens of sites, they ask an AI assistant to find the best option and book it.

Businesses visible in AI search will capture this demand. Those that are not will be left out.

0%
of consumers start their travel research and bookings on AI platforms
Phocuswright Research
0%
of hotels are absent from AI-channel searches
Hotel World AI
+0%
growth in AI-driven traffic to travel websites (Jul 2024 to Feb 2025)
Adobe Analytics

There are two keys to competing AI channels.

Visibility

So AI agents find you.

If AI can't find you, it can't recommend you. Visibility means showing up when someone asks for 'a boutique hotel in Lisbon' on ChatGPT, Claude, Gemini, or Perplexity.

It goes beyond SEO: it's about how AI interprets your business and which sources cite you.

See how AI sees your businessFree audit

Actionability

So AI agents can book you.

Visibility gets you recommended; actionability gets you booked. It lets agents check your availability, show your prices, and complete the booking.

It's a direct connection to your systems so AI can book on the customer's behalf, without leaving the conversation.

A Mediterranean coastal hotel at dusk

Listo gets you fully ready for this new sales channel.

Listo handles everything you need to be visible and bookable inside AI.

So AI can find you.

Understand, measure, and improve how AI models find and recommend you.

Measure

Track your visibility and traffic across ChatGPT, Claude, Gemini, and Perplexity: how you show up by platform, region, who cites you, and how you show up against the competition.

Improve

We audit your website and digital presence, find what is broken, and optimise your structure and content so AI can find, understand, and recommend you.

So AI can book you.

Connect your systems and distribute through AI channels. Get discovered, and understand how customers and agents interact with your business.

Build

Listo connects to your existing systems, like your PMS, and builds your MCP server. You change nothing: we build everything needed for your business to be operable inside every AI channel.

Distribute

One integration for every channel: ChatGPT, Claude, Gemini, Perplexity, and whatever comes next. We handle the infrastructure and analytics, centralised in one place.

Try one of our MCPs

What our clients ask us.

It comes down to three layers, all of which work at the same time. The first is what the model knows from its training data. The second is what the assistant finds when it executes a web search real time (your site, OTAs, travel guides). The third is what the assistant can pull directly from your systems, when that connection exists: availability, prices, conditions. All three layers run at once, and Listo works on and optimises all three.

They are not the same, but they are compatible. Classic SEO is an important primitive so assistants can find and read your site. GEO (Generative Engine Optimisation) tries to shape what the model interprets and says about your brand. Listo works on both: technical SEO/GEO to expose your site to agents, and optimising your digital content so you have more control over how AI interprets and talks about you.

To an extent. SEO is still an important foundation and helps you appear when the assistant searches the web. But when the traveller wants to decide or book (recommendations, dates, conditions, live prices) SEO falls short. You need to know and control how the assistant will talk about your hotel, and whether it has access to live data. Without this, the assistant leans on Booking's or Expedia's data, and what happened with Google and OTAs repeats itself inside the AI channels.

MCP (Model Context Protocol) is the standard that lets assistants query official, connected sources in real time instead of reading web pages. It is the layer that delivers certainty: whether a room is free on 12 August, what the price is, whether any of your policies have changed. For your business it means AI can cite verified information straight from your systems, and that consumers and agents can compare and book directly with you, without depending on an OTA.

The AI channel becomes part of your direct channel, not a replacement of it. Your website stays central, but part of the decision and, over time, part of the booking will happen inside the AI assistant. That space will not stay empty: if your business does not fill it with official, connected data, Booking or Expedia will. Preparing now (structured data, inventory exposed to agents, rates and conditions in a single source, an MCP) is what separates the business that protects its direct channel on AI from the one that hands it over to OTAs.

Ready to compete inside AI?

Talk to our team. We'll show you where you stand today and what it takes to start distributing through these channels.