Listo for Agencies: The Engine Behind Your AI-Visibility Service Line

Every hospitality agency is going to be asked that question this year. The difference between agencies will be what happens next. Some will improvise an answer from LinkedIn folklore. Some will spend months building a GEO practice by hand. And some will answer with a finished audit on the table and a service line ready to sell.

Listo exists so you can be the third kind. We build the AI-visibility infrastructure, tuned specifically to hospitality, and you run it as your service line, under your relationship, at your retainer. We do software. You do services.

One place to run every hotel client

Listo is built portfolio-first, because that is how an agency actually works. From one workspace you can:

Track how every client appears across ChatGPT, Claude, Gemini and Perplexity, against the prompts travellers actually use, by platform, by region and by language, benchmarked against each hotel's real competitive set. Not a single blended "AI score" that hides what to do next, but the split that matters: which assistant, which surface, which language.

Get a content roadmap per client, not a dashboard and a shrug. Listo audits each hotel's entire digital presence, finds what is holding it back, and produces a prioritised optimisation plan for that specific property: the structure, the schema, the content, the pages. This is the part your team would otherwise spend hours a month producing by hand, per client.

If you already run a GEO service line

Then you know the honest problem with it: the delivery is manual. Someone on your team runs prompts by hand, screenshots answers, guesses at why a client fell out of Gemini's recommendations, and writes the same schema recommendations for the fifth time.

Listo replaces that with data and engineering. Continuous tracking instead of spot checks. Audits that regenerate as the client's presence changes. Roadmaps grounded in how the assistants actually behave in travel, not in generic GEO advice written for B2B software. Your margin on the retainer goes up, your delivery gets more defensible, and your reports stop depending on who ran the prompts that week.

If you don't run one yet

Then the maths is worth thirty seconds of your time. Hospitality GEO retainers in the mid-market are settling around €500 to €1,500 per month per property. An agency with ten hotel clients at the low end of that range is looking at €60,000 a year of new billing, on a service line the clients are already asking for. The tooling underneath is a fraction of that. The gap between the two numbers is your margin, and it is the entire reason to move now rather than after your competitors do.

The fastest way in is the pitch audit. Before your next new-business meeting, run the prospect's hotel through Listo and walk in with a finished AI-visibility audit: where they show up, where they don't, and what you would fix first. It turns a speculative conversation about "AI" into a concrete one about their property, and it costs you minutes. We wrote the full playbook in how to launch a GEO service line.

Why hospitality-specific matters (we have the data)

Generic GEO tools were trained on software and B2B, where third-party "best tools" listicles decide everything. Hotels do not work that way, and we can prove it, because we run the research. Across roughly 1,500 AI conversations and 9,300 traced citations:

• The assistants disagree with each other. ChatGPT cited hotels' own websites around 65% of the time. Gemini leaned on editorial media for close to 58% of its citations. Claude sat in between. A tool that averages them into one score hides the fact that the lever is different on each platform.
• Only about 3% of the pages that won a hotel recommendation were "best of" round-ups. The generic playbook of chasing listicles simply does not transfer to travel.
• Language changes the answer. The same question asked in Spanish, English and French produced recommendation lists that overlapped as little as 40%, and the publishers cited swapped out with every language. A hotel with French and British guests has to be won in French and English media, not just at home.
• Specificity drives traffic to surfaces you control. The moment a traveller adds a detail like "with a rooftop pool", ChatGPT's citations of the hotel's own site jump from around 11% to roughly 87%. High-intent queries are won on the hotel's own website, which is exactly the thing your agency already manages.

That last point is the quiet argument for agencies: the assets that decide AI visibility, the website, the content, the structured data, the editorial footprint, are the assets already inside your remit. GEO is not a new department. It is a new discipline applied to what you already own, and Listo is the engine that applies it at portfolio scale. (The full studies: how AI recommends hotels and how prompt language changes the answer.)

What working with us looks like

Listo brings the tracking, the audits, the per-client roadmaps, the content engine, and the reports your team presents to prove the outcome. You apply those to your existing and new clients, deciding what to act on and how to sell it. We stay out of your clients' inboxes. An agency partner is our valued customer, and our roadmap is shaped by what agency partners need to deliver.

FAQ

Do you work directly with hotels too?

Yes, and that is precisely why the platform works for agencies: it was built for hotel-shaped problems. But we do not compete with our agency partners for their clients. Where an agency owns the relationship, the agency owns the relationship.

Can we present Listo's output under our own brand?

Yes. Audits, tracking and roadmaps are designed to be presented to your clients as part of your service line, with your own branding and style.

Our clients are asking about ChatGPT specifically. Is that enough?

It is where to start, since ChatGPT dominates assistant usage, but our data shows each assistant rewards different surfaces. A credible service line covers ChatGPT, Claude, Gemini and Perplexity, and per language.

We already use a horizontal GEO tracker. Why switch?

You may not need to switch so much as upgrade the hospitality depth. See our honest comparison with Peec AI for how we think about that choice.

What does it cost?

Pricing scales with the number of properties you manage. Book a demo and we will price your portfolio.