# Listo > Listo is the agentic-commerce partner for hotels: we make hotels discoverable in AI assistants (ChatGPT, Gemini, Claude, Perplexity) and bookable through them. We work technical SEO/GEO to expose your site to AI agents, optimise your content so AI represents your brand accurately, and build an MCP layer that connects your live systems (PMS, availability, rates). Listo is operated by LISTO LABS LTD (London, United Kingdom). Contact: contact@listoai.co. ## How AI visibility works - AI assistants answer about a hotel from three layers at once: (1) what the model learnt in training, (2) what it finds in a live web search (your site, OTAs, guides), and (3) what it can pull directly from your systems via a connection (availability, prices, conditions). Listo works all three. - SEO and GEO are compatible, not the same. Classic SEO helps assistants find and read your site; GEO (Generative Engine Optimization) shapes what the model says about your brand. - MCP (Model Context Protocol) lets assistants query official, connected sources in real time, so AI can cite verified info and let travellers book directly with you instead of via an OTA. ## Offering - Visibility — start showing up when travellers plan trips with AI. - Grow — Visibility plus active improvement of how AI presents you. - Expand — fully bookable in AI, with your own MCP. ## Key pages - [Home](https://listoai.co/): what Listo does. - [About](https://listoai.co/about.html): who we are. - [AI visibility benchmark](https://listoai.co/benchmark.html): free diagnostic of how AI presents your hotel. - [Contact](https://listoai.co/contact.html): request a diagnostic. ## Languages - Spanish (default): https://listoai.co/ - English: https://listoai.co/en/